Anything that is created in the media is for an audience, this is why they're so important. When a piece of media is created, it's all about whether it appeals to the target audience and whether the audience like it. If the audience do not like it, the piece of media is no good.
Audience is who the piece of media is directed at. Every piece of media has an audience - the audience is the people who are receiving the piece of media through one form or another, whether it be from reading a magazine, watching a television programme or listening to the radio, etc. There may be more than one audience, and these multiple audiences may be compatible, they may be at odds with each other. It can often be the case that the audience is confused or contradictory to the other; perfect material for a keen software tester.
If you know or can work out who the audience are, it makes it much easier for you to make better decisions about the piece of media.
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